Danelle Sarvas

MARKETING EXECUTIVE · BRAND BUILDER · CONSUMER STRATEGIST

Danelle Sarvas

I translate consumer insight into connection — and connection into action. For 15 years, across CPG, hospitality, retail, and DTC, I've built the right teams, identified the right competencies and processes, and developed the creative storytelling and experiential moments that move people to respond — and advocate. KIND. Starbucks. Domino's. Swarovski. Postino Wine Cafe. Garrett Popcorn. The brands worth building don't just communicate — they connect and create brand loyalty.

15+

YEARS LEADING

$13M+

BUDGETS OWNED

Millions+

CONSUMER TRIALS & CONVERSIONS

VIEW MY WORK ↓
Danelle Sarvas, Marketing Executive
DS Hero photo · swap in after editing

Brand Strategy & Storytelling

Design and deploy compelling 360° marketing campaigns that align with how consumers actually decide — breaking through category clutter with clear, emotionally resonant differentiation.

Integrated Growth Marketing

End-to-end campaign architecture spanning digital, retail, experiential, shopper, and PR — measured against revenue, market share, and industry-specific KPIs.

Consumer Experience & CRM

Building loyalty ecosystems, personalization engines, and experiential field marketing that turn 1:1 consumer connections into lifetime customers.

Team & Capability Building

Scaling marketing organizations from the ground up — building functions, mentoring leaders, and creating the systems that compound.

Translating what consumers want into how brands grow.

I've spent 15+ years architecting brand and consumer experience strategies for some of the most beloved brands in their categories — KIND, Starbucks, Domino's, Swarovski, Wana, and Garrett Popcorn. Each chapter has deepened the same conviction: the best marketing translates behavioral insight into commercial growth.

My superpower is multi-category fluency. CPG, hospitality, cannabis, retail, restaurant, DTC — I've delivered double-digit growth by leading with consumer truth, building systems that scale, and developing teams that own the work. I don't inherit playbooks. I build them.

I'm now seeking my next leadership role with a brand I believe in — one ready to invest in elevated storytelling, modern consumer experience, and the kind of integrated growth strategy that compounds for years.

01

BRAND-LED GROWTH

Brand storytelling and growth strategy aren't separate disciplines — I build them as one integrated engine that delivers measurable revenue.

02

BEHAVIORAL SEGMENTATION

Real growth comes from understanding why consumers actually buy — not who they are demographically. I lead with behavior, not assumptions.

03

BUILDING WHAT'S NOT THERE

Building scalable CRM, experiential, influencer/advocate, shopper marketing, and AI-enabled capabilities from the ground up — creating the systems, programs, and infrastructure brands need to grow, modernize, and scale beyond the status quo.

04

TEAMS THAT COMPOUND

I've directly managed 5–30+ team members in remote environments. The work I'm proudest of is the leaders I've developed who now build brands of their own.

SELECTED WORK

Brands I've grown and the work that grew them.

Three chapters that represent the breadth of my work — from a $13M CPG marketing engine to a multi-brand restaurant group to category-defining brand activation.

GARRETT POPCORN

Built a Multi-Channel
Growth Engine
From Zero

67%

YOY Growth · Year 1

110%

YOY Growth · Year 2

3%

DTC eCommerce Lift

3

New Channels Built

VP, MARKETING · 2024–2026 · MOST RECENT

CPG, Retail, and eCommerce Brand Architecture

Architected the integrated brand and consumer experience strategy across CPG, retail, and eCommerce for a 75-year-old iconic brand entering its next growth chapter — aligning storytelling with behavioral drivers to increase engagement and conversion.

BRAND ARCHITECTURE INFLUENCER SHOPPER MARKETING FIELD MARKETING NPD
  • Built new influencer, shopper, and field marketing capabilities from the ground up — driving 67% YOY growth in Y1 and 110% in Y2.
  • Reframed brand positioning and creative focus around consumer motivations that drive every-day, magic-moments incremental use-case purchases — above and beyond traditional key holiday gifting occasions — driving 3% topline revenue YOY for eCommerce DTC.
  • Launched Garrett's first CPG recipe collaboration, Chicago Pizza, with an integrated experiential, OOH, PR, and influencer campaign anchored by the Chicago Pizza Tavern pop-up tour — driving 2.6x SKU velocities vs. core products in 8 weeks and securing permanent, national Kroger placement plus expansion into 7 new Albertsons banners for 2027.
  • Streamlined cross-functional team structure to improve marketing output across every consumer touchpoint.
Garrett Popcorn Chicago Pizza Tavern pop-up Chicago Pizza Tavern Pop-Up
OmGarrett pop-up event OmGarrett Pop-Up
Influencer campaign — Hangry Chicago + Hangry Lil Brunette Influencer Campaign
Chicago Tribune Chicago Pizza launch coverage Chicago Tribune Coverage
WGN Spotlight Chicago feature WGN Spotlight Chicago
FOX news coverage of Garrett Popcorn Chicago Pizza FOX Coverage

CHIEF MARKETING OFFICER · 2022–2024

National Hospitality Group · 6 Restaurant Brands

Owned guest acquisition and frequency across 6 restaurant brands and an eCommerce wine club. Built the CRM, loyalty, and MarTech ecosystems that powered double-digit YOY growth and successful entry into 3 new markets.

CMO MULTI-BRAND CRM & LOYALTY NEW MARKET ENTRY MARTECH ECOMMERCE
  • Designed and executed multi-year growth strategy rooted in behavioral segmentation, increasing topline revenue 20–22% YOY.
  • Architected Postino's first rotating summer menu campaign, Battle of the Bruschetta, driving guest engagement, hyper-local brand affinity, and culinary team participation — delivering a 2.4% sales lift, $286K comp sales contribution, 200K consumer votes, and 232% SMS database growth.
  • Established MarTech roadmap supporting high-growth trajectory and launch of loyalty program — including website CX redesign for Postino, Wine Cult, and Joyride.
  • Opened 10 restaurants across 3 new markets with newly developed NRO strategic plan, refining each opening to achieve forecasted sales ramp.
  • Grew wine club eCommerce membership 22% via monthly programming, experiential activations, and external partnership amplification.
UPWARD PROJECTS · POSTINO WINE CAFE

Repositioned a
Restaurant Group
for 22% YOY Growth

20–22%

YOY Revenue Growth

10

Restaurants Opened

3

New Markets Entered

22%

Wine Club Membership Growth

Battle of the Bruschetta creative asset 1 BOTB Creative · 01
Battle of the Bruschetta creative asset 2 BOTB Creative · 02
Battle of the Bruschetta creative asset 3 BOTB Creative · 03
National TV interview — Battle of the Bruschetta National TV Interview
Colorado morning show kitchen demo Colorado Morning Show
Battle of the Bruschetta tournament bracket Tournament Bracket

DIRECTOR OF MARKETING · 2015–2020

Scaling a $13M Marketing Engine

Owned multi-channel brand-building campaigns for one of the most beloved CPG brands in America — translating nutritional science into emotionally resonant consumer messaging that drove awareness, conversion, and household penetration year after year.

$13M BUDGET NATIONAL CRM LAUNCH SHOPPER MARKETING 30+ TEAM RETAIL ACTIVATION
  • Consistently exceeded consumer reach, conversion, and household penetration goals by 7% average per year — on budget — for five consecutive years.
  • Led national new category launch, KIND Breakfast Bar, developing the go-to-market strategy with emphasis on 26 market takeovers across experiential, OOH, PR, in-store, and digital / influencer amplifications — driving $1MM revenue.
  • Spearheaded launch of KIND's first-ever national CRM marketing platform with Salesforce integration, enabling personalized, data-informed marketing.
  • Directly managed and mentored 30 remote team members with 5 direct reports across digital, shopper, field, influencer, and partnerships.
KIND HEALTHY SNACKS

Scaling a
$13M
Marketing Engine

$13M

Annual Budget

7%

Avg. Goal Overdelivery / Yr

15%

Albertsons Revenue Lift

30

Team Members Led

KIND NYC Subway OOH campaign KIND NYC Subway OOH
KIND NYC sampling team + cart KIND NYC Sampling Team
KIND Breakfast OOH San Francisco KIND Breakfast OOH SF
KIND Breakfast sampling team San Francisco KIND Breakfast Sampling SF
KIND Breakfast OOH San Diego KIND Breakfast OOH SD
KIND Breakfast DC Bike Ride activation KIND Breakfast DC Bike Ride

CAREER

15+ years building consumer-led growth.

2024 – 2026

GARRETT POPCORN

VP, Marketing

Lead strategic vision and execution of all brand marketing across CPG, Shops, and eCommerce. Built influencer, shopper, and field marketing functions from the ground up — driving 67% YOY growth Y1 and 110% YOY growth Y2.

2022 – 2024

UPWARD PROJECTS

Chief Marketing Officer

Owned acquisition and frequency across 6 restaurant brands and an eCommerce wine club. Designed multi-year growth strategy delivering 20–22% YOY revenue growth. Opened 10 restaurants across 3 new markets.

2021 – 2022

URBN LEAF

Vice President of Marketing

Repositioned brand narrative and customer experience for California's premier cannabis retailer. Overhauled digital platforms, launched new CRM segmentation, and drove 10% incremental revenue through promotional strategy revamp.

2020 – 2021

WANA BRANDS

Senior Director of Marketing

Led national brand strategy across 11 states for a leading cannabis CPG. Designed first-ever national 420 campaign, generating 2.5M earned media impressions. Built local marketing playbooks scaling national brand into actionable state-by-state plans.

2015 – 2020

KIND HEALTHY SNACKS

Director of Marketing

Owned $13M marketing budget across shopper, digital, field, influencer, and partnerships. Exceeded reach, conversion, and household penetration goals by 7% average per year. Launched KIND's first national CRM platform.

Earlier

FOUNDATIONAL CHAPTERS

Where the craft was built.

Domino's Pizza · Regional Marketing Leader
Swarovski North America · National Retail Marketing Manager
Wasserman Next Gen · Director, Account Services
Cone Communications · Account Supervisor
Starbucks Coffee Company · Regional Marketing Manager
Phoenix Media Communications Group · Director of Marketing

EDUCATION

LET'S BUILD SOMETHING

Ready to grow a brand worth growing.

Now available for CMO and VP-level opportunities with brands ready to invest in elevated storytelling, modern consumer experience, and integrated growth.

DDSARVAS@GMAIL.COM LINKEDIN PROFILE